This Is For You Giveaway Underscores lucy Knows What Women Want

lucy This Is For You

lucy®, a performance apparel company for active women, recently announced theLucy This Is For You Giveaway, a unique and unexpected contest running until December 16, 2014.

Conceived as a way to help its active customers clear room in their busy schedules for their favorite workouts, lucy launched This Is For You in October to coincide with one of the busiest times of the year for many women.  Lucy is giving away a year of housecleaning, meal deliveries or childcare to one winner each week.  At the end of the contest period one grand-prize winner will receive all three prizes.

“As we approach the holiday season (probably the busiest time of the year for many women), lucy wanted to acknowledge that sometimes, even with the best intentions, life can get in the way of taking time for yourself and getting in your workout.  It happens to all of us,” says Laurie Etheridge, President. “So we started thinking about what we could do to help.  When someone said, ‘let’s help her with the other stuff on her to-do list – like cleaning the house!’ every woman in the room said, ‘Yes!'”

“We’ve been there.  We get it,” says Dawn Dzedzy, Director of Brand Marketing.  “Even the most committed and organized among us sometimes just have too much on our plates and often sacrifice our workout as a result.  We know our customer craves her workout to keep her feeling her best, so we wanted to find a way to really help – especially at this busy time of year.”

Customers can enter online at or on the lucy Facebook page.  Lucy will award one very lucky winner a Weekly Prize (10 prizes, 1 per week) of the winner’s choice of one (1) of the following three (3) prize options as indicated in his/her entry:

Option 1:  Housecleaning For A Year. (Cost of standard cleaning by maid service from on a monthly basis for a (12) month period, 1 visit per month).

Option 2:  Childcare/babysitting For A Year.  (Cost of babysitting service for (80) hours provided by

Option 3:  Weekly Dinner For A Year. (Cost of necessary ingredients in pre-measured quantities to create (52) meals for (4) persons).

And for one very lucky winner a Grand Prize of all three will be awarded at the end of the contest period.

For official rules, visit and click on the official rules link.


lucy designs and sells fitness apparel for active women. The company operates 60 retail stores and an e-commerce website, and partners with select wholesale outlets. lucy is a wholly owned subsidiary of VF Corporation, a global leader in lifestyle branded apparel.

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