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LeapFrog Expands Preschool Toy Collection with Playful New Ways to Teach School-Readiness Skills

LeapFrog Expands Preschool Toy Collection with Playful New Ways to Teach School-Readiness Skills

LeapFrog Enterprises, Inc. (NYSE: LF), which according to a national survey recently ranked as the #1 most positive brand with moms of children three to five years old*, announced today three new toys – Number Lovin’ Oven, Scout’s Build & Discover Tool Set, and Word Whammer. These exciting new toys add to their growing collection of early childhood toy experiences that encourage skill-building, exploration and pretend play.  By encouraging children to learn through exploration and imagination, Number Lovin’ Oven and Scout’s Build & Discover Tool Set offer pretend play experiences that teach math and measurement. To round out the new introductions, Word Whammer, an action-packed new phonics game, helps prepare children for kindergarten in a fun and active way.

Designed by learning and development experts, the LeapFrog toy collection teaches important school-readiness skills like counting, sharing, spelling and collaboration, while encouraging skill-building, exploration and pretend play. “We developed Number Lovin’ Oven and Scout’s Build & Discover Tool Set to encourage toddlers to learn while having fun with characters and environments they can relate to. Word Whammer lets pre-kindergarteners develop important spelling skills with an exciting game that will keep them entertained as they are learning phonics skills and building words,” said Dr. Jody Sherman LeVos, director of LeapFrog’s Learning Team.

The Perfect Recipe for Number Learning Fun

Number Lovin’ Oven is the first preschool toy to bake early math into fun and engaging play focused on cooking and sharing—giving toddlers a first glimpse into how numbers and early math skills are a part of everyday life. The Number Lovin’ Oven talks, sings and gets number skills cooking through 30+ songs and phrases, 16 fun ingredients and so many ways to explore. Children can divide the pre-sliced food onto two plates for a friend or parent and learn about sharing, while also developing an early understanding of equal parts and parts that make up a whole. The number slider on the front of the Number Lovin’ Oven allows children to practice number recognition and learn about the value of numbers through cooking times and temperature. To continue the exploration, children can fry an egg on the stove and hear it really “sizzle”, bake bread at just the right temperature, or cut and count slices of pizza to share. By integrating these concepts into engaging play, the Number Lovin’ Oven makes learning fun and offers a new way to help prepare children for preschool.

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Discovery and Skill-Building with LeapFrog’s Playful Pup Scout

Scout’s Build & Discover Tool Set lets toddlers interact with one of children’s favorite LeapFrog characters, playful pup Scout, as he introduces them to their first step-by-step building project through counting, measuring, and color matching. Children get a chance to see how these concepts apply to real-world settings through pretend play as they construct Scout’s house from the ground up, talk with Scout, sing along with favorite songs, or simply tinker around with the five included tools. Scout encourages children to count nails with him and to measure walls and windows. He also helps children find the right tool for each job by naming and matching colors like the red wrench fits the red bolt. The roof also doubles as an easy to grip handle, allowing children to pack up the tools and take them anywhere for learning fun on-the-go. Scout’s Build & Discover Tool Set supports foundational preschool skills and engages children in purposeful play as they explore and discover while completing a home for their puppy friend.

For more information, visit

Twist for Letter Sounds and Blast to Build Words

Word Whammer gets kids jamming on phonics skills as they spin, push and twist the handles to identify letters and build words in three action-packed games and five learning levels that adapt as children play. Children can push the toy’s handle to blast a rocket into letters and to spell more than 100 words. Match uppercase and lowercase letters by spinning the handle to bump a car into the correct answer. Listen for a letter sound, then twist the handle fast to spin the teacup into the letter that makes that sound. The learning adapts automatically as children play, keeping them challenged, motivated and engaged as they progress.

For more information, visit


Number Lovin’ Oven (MSRP $24.99, ages two years and up), Scout’s Build & Discover Tool Set (MSRP $19.99, ages two years and up) and Word Whammer (MSRP $19.99, ages four and up) will be available at major retail locations and online in the U.S. in early August.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in innovative solutions that encourage a child’s curiosity and love of learning throughout their early developmental journey. For 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized learning and development experiences that encourage, excite and build confidence in children. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at LeapFrog Ahead®.


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