BOY London

Established in 1977 by Stephane Raynor, punk inspired, BOY london depicts itself as ‘the uniform of choice for every youth movement that has mattered’. In Punk Subculture BOY offered a firm rival for designer Vivienne Westwood and her signature punk styling. Boy has always been and projected itself as ‘underground’ clothing brand, with rich subcultural history, back in  the day being seen on the likes of Madonna, and even the iconic Andy Warhol. Within recent years the logo adorned brand has been endorsed by the likes of Rihanna and Jessie J, which is how many are familiar with the brand. With a variation of iconic designs and pieces BOY is definitely worth investing in, their selection of men’s hoodie remain true to BOYS classic unique style, whilst offering a modern sport-luxe injection to their items. Since introducing multiple new lines, they have proved hugely popular amongst many, get involved.

A.P.C

Founded in 1987 by the Tunisian-born designer Jean Touitou the Paris based company, A.P.C standing for (Atelier de Production et de Création) is universally renowned for its luxe-laid-back style. Its collections are the very essence of effortlessly cool. With a constant supply of quality staples, you will instantly want to wear, A.P.C screams less is more, and I couldn’t agree more.

Criminal Damage

British born in East London, Criminal Damage offers premium streetwear classics. Streetwear apparel is an ever growing interest amongst men, making a big impression on menswear clothing as a whole. The strong visual offered through criminal damage collections is not only appealing for the eye, but their bold, stylish pieces enable the modern man to make a statement through his choice of clothing.

Folk

Founded by Cathal Mcateer, Since 2002, Folk have operated as a brand finding a happy medium between streetwear and architectural designer aesthetics. They have created a name for themselves in good quality, casual clothing and offering a more relaxed, chic take on tailoring. They describe themselves as ‘quietly elegant clothing, enriched by subtle details: style without drama’. All about the detailing, Folk believe the focus on patterns and the texture of the materials used is of utmost importance, they are so meticulous about their choices when designing pieces, that even the thread colour, and pocket lining is a big deal. Expanding to further than just fashion they now have a multi-purpose design studio complete with all things ethereal, and for the ultimate shopping experience their Soho or Lamb’s Conduit stores offer just this, complete with as per everything else, meticulously selected, art, furniture, and everything and anything else you can imagine.

Wood Wood

Launched in 2002, a Copenhagen street influenced brand, originally founded by three designers who wanted to collaborate on a making a collection off high quality classics, with a twist.  Offering youthful, sports luxe, in Danish-Nordic inspired slim cut their pieces are well made, and occasionally loud. (Think classic dad’s holiday shirt, but with a contemporary artistic influence) Their pieces are designed to be layered up in whatever way works best for you, allowing your true individualistic style to flourish. Their statement shirts will certainly get you noticed, whilst their tamer, pieces will still catch eyes.

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